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TO ALL BABES,
WHO ARE OVER

FAST FASHION.

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TO ALL BABES,
WHO ARE OVER

UNINSPIRED MASS PRODUCTION

& PLANET-DESTROYING FAST FASHION.

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HI, I'M JAMIE

Your Personal Online Stylist

I’ll curate your Personal Online Boutique with sustainable designers you'll LOVE - hand-picked for you, by combining my artificial intelligence with the personal touch of experienced style experts.

BUY LESS, CHOOSE WELL

High-quality investment pieces - that will last a lifetime.

My goal is to take you from a full closet with “nothing-to-wear” to your dream wardrobe filled with a curated selection of high-quality investment pieces you absolutely LOVE & that will last a lifetime.
‍
Along the way, you will meet the most exciting independent & sustainable labels & designers from around the world. And each week, I will send you ready-to-shop outfit inspiration so you’ll never say “I have nothing to wear ever again”!
‍
Welcome to the Family, Gorgeous!

YOU'LL NEVER SAY "I HAVE NOTHING TO WEAR" EVER AGAIN!

SHOP BY
DESIGNER

Discover our curated selection of the most amazing independent & sustainable labels & designers from around the world.

SHOP BY designer

SHOP BY
CATEGORY

Shop our carefully curated collection of high-quality investment pieces that will last a lifetime.

SHOP BY CATEGORY

SHOP BY
OUTFIT

Choose the occasion and browse our ready-to-shop outfit library.

SHOP BY outfit

THE CAPSULE WARDROBE

Build your Capsule Wardrobe & you'll never say "I have nothing-to-wear" ever again!

CAPSULE WARDROBE

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TO YOUR PERSONAL ONLINE BOUTIQUE

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iscover our CURATED COLLECTION of the most brilliant Artisans and SUSTAINABLE DESIGNERS from around the world & get inspired by OUTFIT INSPIRATION tailored to Your Style. Curated by JAMIE, YOUR PERSONAL ONLINE STYLIST.

CURATED

My ethos of 'buy less, choose well' is what drives me to find you investment pieces - you will love forever - tailored to your style & your kickass personality. Trends change, staples stay. x Jamie

SUSTAINABLE

Discover my highly curated collection of the most brilliant artisans & emerging and established sustainable designers from around the world. x Jamie

PERSONALISED

Get inspired by outfit inspiration tailored to your style, delivered straight to your inbox once a week. You'll never say 'I have nothing to wear' ever again! x Jamie

SO YOU CAN ALWAYS